THE STORY

BRED IN CHICAGO. BUILT ON INTENTION.

Born and raised in Chicago’s Mayfair Park neighborhood, grit wasn't a choice—it was the baseline. Raised by two Chicago police officers, my brother Noah and I learned early on that nothing is given; everything is earned through relentless effort.

As I climbed the ranks from high school All-State honors to Division 1 college baseball, the USA Bobsled Team, and over five years coaching at Flahive’s Strength Training, I realized something critical:

Hard work gets you in the room, but OPTIMAL work makes you elite.

Mayfair Optimization Group (MOG) was built to take those exact world-class protocols and bring them to athletes worldwide.

THE ATHLETIC & COACHING TIMELINE

01 / HIGH SCHOOL & JUCO

  • St. Ignatius Prep (Chicago): IHSBCA 3A All-State, school record holder in doubles (44) and triples (15) with a .458 career average.

  • Heartland CC: .414 batting average, helping power Heartland to a No. 3 national NJCAA ranking.

03 / TEAM USA BOBSLED

  • USA Bobsled Push Athlete: Represented Team USA pushing multi-hundred-pound sleds at maximum velocity against world-class competition.

  • Laser-Timed Testing: High-velocity acceleration protocols where milliseconds dictate performance.

02 / DIVISION 1 BASEBALL

  • IC & UIS: Competed at the highest collegiate level in the Horizon League and GLVC.

  • Exercise Science Major: Academic background in exercise physiology and human movement mechanics.

04 / 5+ YEARS PERFORMANCE COACH

  • Chicagoland’s Premier Facility: Developed top high school standouts, D1 commits, and elite local talent.

  • In-The-Trenches Turf Experience: Thousands of coaching hours mastering sprint mechanics and rate-of-force production.

LEADERSHIP & OPERATIONS

NOAH GILBERT

Co-Founder & Chief Executive Officer

THE STORY & PURPOSE

"I believe I was put on this earth for one primary reason: to help people become the absolute best version of themselves."

Driven by a purpose to help athletes reach their full potential, Noah leads the strategic vision and day-to-day operations at Mayfair Optimization Group. He bridges the gap between scientific research, elite business standards, and seamless athlete support—ensuring every member of the MOG community has the tools, protocols, and guidance they need to succeed.

THE DUAL THREAT: SCIENCE & ENTERPRISE SCALE

  • Biology & Human Performance (UIUC): Holds a Bachelor of Science in Integrated Biology from the University of Illinois Urbana-Champaign, grounding MOG's business infrastructure in data-backed research, anatomical precision, and proven results.

  • Enterprise Growth & Operations: Proven sales lead and account manager who has scaled multi-million dollar portfolios, managed enterprise accounts, and trained high-performing teams. He brings that exact elite operational standard to MOG's athlete intake, digital platform, and global outreach.

  • Athletic Foundation: St. Ignatius Prep (Most Improved Baseball & Hockey, National Honor Society) and former Hendrix College D3 starting catcher/hitter.

“The baseline. Same Mayfair grit, slightly better optimization.”

WHAT DRIVES MOG OPERATIONS

  • RESEARCH-BACKED DATA: Everything we build is backed by proven scientific data and continuous learning.

  • OPTIMAL EXECUTION: We don't do "good enough." Every system, email, and athlete interaction is executed with precision.

  • AUTHENTIC SERVICE: Built on Mayfair roots to serve our community with honesty, grit, and relentless support.